A digital strategist’s version of arm candy… w/ @nduckor , @jaeselle , @cassietaylor17 #nike #fuelband #jawbone (at Dash’s Castle)
Art Space Tokyo needed a touchable home. An online, public address for all its content. We gave it just that: http://read.artspacetokyo.com. The entire book is there. All the interviews, essays and art space information. Everything has an address to which you can point.
Why do this? I strongly believe digital books benefit from public endpoints. The current generation of readers (human, not electronic) have formed expectations about sharing text, and if you obstruct their ability to share — to touch — digital text, then your content is as good as non-existent. Or, in the least, it’s less likely to be engaged.
I also believe that we will sell more digital and physical copies of Art Space Tokyo by having all of the content available online…
Your brain is like a muscle when making choices- it has a max # of decisions (like exercise reps) it’s capable of doing each day. This experience is referred to by experts as ‘Decision Fatigue’, or as Tim and Dan call it, “Ego Depletion”.
We only have so many good decisions we’re capable of making each day. Don’t waste those reps deciding what to eat for breakfast…The lesson here: Rest your decision muscles by ritualizing the minutia in your life, and save your brain for the good stuff!
Rethink your channel plans… sequential screening means users will expect converged, integrated experiences that are context specific, not channel driven…
marketingland: In research released last week, Google and IPSOS reported that 90% of consumers now move “sequentially” between different screens the same day.